tourism

There's a zipline tour in the hills above the Valley, as well as a ropes adventure course. Highline Adventures is attracting locals and tourists.

A slump has been reported since last November. Some industry leaders think reopening of international travel along with the slump in the economy may be factors.

But, leaders at local tourism summit say there are still major concerns, including another possible COVID-19 surge, getting enough labor, and high gasoline prices.

U.S. business destinations, Mexico and Europe current top bargain spots.

14 planned cruise ship stopovers in Santa Barbara have been cancelled. Visits could resume in March 2022.

Solvang Danish Days is community's biggest tourism event.

There’s year another sign of how hard the tourism industry on the Central and South Coasts has been hit by the coronavirus crisis. Just released transient…

Tourism leaders are stuck in a balancing act these days.Leisure travel saw a big uptick in June, and many people in Southern California are taking driving…

Memorial Day has come and gone, and during what’s normally summer vacation season, finding a hotel room in Southern Santa Barbara County would be…

Santa Ynez Valley business owners, especially those in the tourism industry, have their gameplan set to bring back visitors after the Thomas Fire and…