The tagline is "Ventura County Fair rides again," as it returned Wednesday after a two year absence for the pandemic.
But it’s not just about the thrill rides, says the Fairground’s Marketing Director, James Lockwood.
"The community has been waiting a long time for this and they are so loyal to the tradition of Ventura County Fair.
"It's a country fair with ocean air and it means something different to every person in the county," he said.
Lockwood said many come for the livestock auction on Friday 12th, or the crafts competitions as well as to ride the carousels and eat the calorific offerings.
The first day saw crowds flocking back to the Fairgrounds – like Lucia Avila and her family from Ventura.
"We missed out on the last year and so it's exciting to come back," said Avila.
Having grown up in Ventura, Avila said she was excited to be able to return now with her own children.
The Ventura County Fair runs to 14 August.
