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An Old TV Concept's Importance, Renewed
We think of television as entertainment, delivering programs to us. The TV business, however, is about delivering us to advertisers. As the Internet becomes increasingly intertwined with TV, viewer engagement is ever more crucial.
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Using Hitler to Make a Political Point
Homemade political ads submitted to a MoveOn.org contest compared President Bush to Adolph Hitler. The liberal group removed the ads from its site. Now the Bush-Cheney campaign is citing them in its own commercial in which it tries to portray supporters of John Kerry as the "Coalition of the Wild-Eyed." NPR's Ari Shapiro reports.
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Kids Get the Upper Hand in Battle over Spinach
Lynn Neary muses on the dilemma facing parents now that fresh spinach has been taken off the shelves. After all, Neary says, spinach was never an easy sell to kids.
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South Coast University Student Uses Artificial Intelligence To Create App For Skin Cancer Detection
A South Coast university student is using artificial intelligence to develop an app to help people determine whether they have a deadly skin…
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0:51
Santa Barbara County Researchers Help African Scientists Prevent Starvation
Researchers on the South Coast are helping African scientists stave off starvation.Geographers with the UC Santa Barbara and the U.S. Geological Survey’s…
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Central Coast Professor Creates Online Program To Help Low-Income Mothers Lose Weight
A Central Coast professor helped create an online weight loss program that has led to significant weight loss for low-income mothers following their…
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Ventura County Students Learn How To Code To Create Their Own Apps
Ventura County students interested in computer science took part in a workshop over the weekend to learn how to code to create their own apps.The event…
Conservative Reporter Resigns Amid Controversy
A reporter for the conservative news site TalonNews resigns. The reporter, who went by the pseudonym Jeff Gannon, drew critical attention at President Bush's Jan. 26 press conference when he referred in question to Democrats "who seem to have divorced themselves from reality" on the issue of retooling Social Security.
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Mike Doughty: The Making of the Small Rock
Singer-Songwriter Mike Doughty begins the first day of his self-proclaimed 'Small Rock World Tour' by taking caller questions and performing songs from his new album Haughty Melodic at NPR's Washington studios. Doughty is the former frontman for the group Soul Coughing.
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It's Hip to Be 'Naco'
The latest hipster fad in Mexico is a word and a state-of-being. Once a derogatory insult, being "naco" is becoming cool. NPR's Eric Niiler visited Mexico City to discover what naco really means.
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