Nate Koch isn't sure what to make of the online dating scene.
"There's no rules," the 23-year-old Colorado resident says. "We don't know what to do on these apps. It feels like kind of, like, the Wild West."
And it can often feel extremely time-consuming and unproductive, says Koch, a recent college graduate. "I'm literally applying to jobs at the same time that I'm dating. The similarity between the two is a little, like, horrifying to me," he says.