A South Coast biotech company is launching a social fitness movement to support the fight against heart disease and cancer.
Amgen based in Thousand Oaks has just begun the Breakaway Challenge initiative. The idea is to urge participants to turn their walking, running or cycling into support for nonprofit organizations dedicated to heart disease and cancer research.
For a six-week period that ends on June 12th, Amgen will donate $1 for every Breakaway Challenge mile completed, up to $400,000. The donations will be evenly distributed to eight nonprofits including the American Heart Association, Susan G. Komen, Prevent Cancer Foundation and Multiple Myeloma Research Foundation.
Amgen has teamed with Strava, a social fitness app, which tracks participants' miles.
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