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Campaign To Thank Essential Workers In Conejo Valley Raises Money For Coronavirus Relief Efforts


People on the Central and South Coasts are stepping up in many ways to give thanks to first responders and essential workers who have been on the front lines of the coronavirus crisis for us.

Members of a Rotary Club in the Conejo Valley have come up with a way to not only show the community’s appreciation, but also to raise money for some non-profits.  

It’s a campaign called “Conejo Heroes.”

Erin Culbertson is with the Rotary Club of Westlake Village, which created “Conejo Heroes.”  They are selling lawn signs which thank our first responders.

All of the profits from the signs are going to two Conejo Valley based non-profits:  Manna, which helps feed those in need, and Senior Concerns, which provide a wide range of senior citizens.

As the Rotary Club started selling the signs, the effort took a big twist. People initially started buy them for their lawns, but then they started buying them for the essential workers. The Rotary Club would arrange to deliver signs to the worker, and also take a picture for social media.

The Rotary Club is now delivering about 20 of the signs a day in the Conejo Valley, with more than 300 sold.

Culbertson says the idea is taking off, with other Rotary Clubs in the region interested in hosting their own local version of "Conejo Heroes." 

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