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Produce Wholesaler Goes Direct To Consumers To Help Out During Coronavirus Crisis

One of the largest suppliers of fresh fruits and vegetables on the South Coast is changing his business plan.

Normally, Les Clark, president of The Berry Man, sells wholesale to restaurants, schools, and hospitals.

But when Clark started seeing elderly people lined up early in the morning for food, he wanted to help out in a different way.

"I've got employees, I've got trucks, I've got product, let's make this happen," says Clark. "I thought, there's gotta be something else we can do. A better way."

Now Clark is offering his products to individuals, either for pickup at the warehouse, or via delivery.

Clark is encouraging customers to buy a one-week supply, but The Berry Man has multiple options.

"We sell them [individually], or by the pound, so that you don't have to buy cases."

The company is also selling milk, eggs, cheese and desserts.

The Berry Man covers the tri-county region, though his current service is limited to Santa Barbara.

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