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Pinor Noir winemakers, fans from around the world converging on Santa Barbara County

Pinot Noir fans at the 2020 World of Pinot Noir event in Goleta. The event is coming back in person from March 3-5, after missing 2021 due to the pandemic.

World of Pinor Noir is the Super Bowl of the increasingly popular type of wine.

Pinot Noir fans from around the world are converging on the South Coast.

After being cancelled last year by the pandemic, thousands of people are expected to be on hand for an event that’s sort of the Super Bowl of pinots.

The World of Pinot Noir is a three-day celebration in Santa Barbara County of all things Pinot Noir.

"Pinot Noir is arguably the most expressive wine," said Mike Dawson, with the World of Pinot Noir.

The event kicks off at the Ritz-Carlton Bacarra in Goleta Thursday night. The opening celebration will be followed by two full days of Pinot themed seminars, lunches, dinners, and of course tastings.

"Wineries from Burgandy, from New Zealand, and obviously in America are ready to come back, and celebrate Pinot Noir again," added Dawson.

The two biggest World of Pinot Noir events are grand tastings set for Friday and Saturday, with hundreds of wines to sample.