Pinot Noir fans from around the world are converging on the South Coast.
After being cancelled last year by the pandemic, thousands of people are expected to be on hand for an event that’s sort of the Super Bowl of pinots.
The World of Pinot Noir is a three-day celebration in Santa Barbara County of all things Pinot Noir.
"Pinot Noir is arguably the most expressive wine," said Mike Dawson, with the World of Pinot Noir.
The event kicks off at the Ritz-Carlton Bacarra in Goleta Thursday night. The opening celebration will be followed by two full days of Pinot themed seminars, lunches, dinners, and of course tastings.
"Wineries from Burgandy, from New Zealand, and obviously in America are ready to come back, and celebrate Pinot Noir again," added Dawson.
