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Some Central Coast winemakers get state grant to market wine in other states

Maksym Kaharlytskyi
The SLO Coast Wine Collective has received a $300,000 plus grant to support out-of-state wine sales to try to make up for losses due to the pandemic.

The grant is intended to help make up for losses due to pandemic.

Some Central Coast wineries are getting help in spreading the word of their latest wine releases.

The SLO Cost Wine Collective has received a three-year, $300,000 plus state stimulus grant to market its wine, and grapes outside of the state.

The money will be used to raise awareness about the region’s wines in Arizona and Colorado, which have been identified as big targets for potential out-of-state wine sales.

The money comes from the State Department of Food and Agriculture. The hope is that it will help the 32 Central Coast winemakers in the collective make up for some of their losses due to the pandemic.