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Mini-telethon set for non-profit which helps families in need on Central, South Coasts

Photo Courtesy Jeff Martin/KEYT-TV
Singers Brad Paisley and Kenny Loggins during a Unity Shoppe Holiday Celebration telecast.

Santa Barbara's Unity Shoppe serves as clearinghouse for aid from more than 300 non-profits in region.

Celebrities like Kenny Loggins and country singer Brad Paisley are stepping up this weekend to support an organization which helps more than 20,000 people in need on the Central and South Coasts annually.

Santa Barbara’s Unity Shoppe is holding its annual mini-telethon Sunday.

The Unity Shoppe has been helping people in Santa Barbara County for decades. It’s a store which allows struggling families to choose food, clothing, and even toys for their kids for free.

Tom Reed is the Unity Shoppe’s Executive Director. He says even though money is tight for the organization, they expanded during the pandemic to deliver food to seniors in need.

Now, the shop needs help itself to meet the demand. The Unity Shoppe is holding its annual mini-telethon on KEYT, Channel 3 from four to eight p.m. Sunday.

Reed says they’re hoping to bring in a half million dollars during Unity’s 35th annual holiday celebration.