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New Tax Figures Continue To Show Negative Impacts Of Pandemic On Central, South Coast Tourism

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Some new tax figures show the continuing devastating impacts of COVID-19 on the tourism industry on the Central and South Coasts. 

The City of Santa Barbara is reporting that its transient occupancy tax collected in December was down 65% from the year before.  The tax is the one collected on hotel room stays, and is a good indicator if how busy motels, and hotels are in the community.

Santa Barbara officials say the lodging industry was hit by a combination of issues.  Public Health officials advised people to stay at home.  The surge in COVID-19 cases discouraged many people from holiday travel.  And, the state’s stay at home order meant that leisure travel was technically banned, although the order was in effect unenforceable.