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USC, UCLA might have the big TV sports contracts, but Central Coast college now boasts its own beer

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Cal Poly
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Cal Poly San Luis Obispo now has its own craft beer.

Cal Poly Gold being offered up at games and in stores.

Colleges have their own logos, and mascots. But, a Central Coast university is unveiling its own craft beer.

Cal Poly San Luis Obispo is the inspiration for Cal Poly Gold, an all-malt lager brewed with noble hops.

Firestone Walker Brewing Company created the official craft beer, which is making its debut at the Mustangs home opener football game this weekend. It will be made available at the university’s sporting events where concessions are sold.

It will also be sold in six-packs, as well as on draft in San Luis Obispo and Santa Barbara Counties. A number of Cal Poly grads work for Firestone Walker, and were involved in developing the beer, as well as creating its marketing campaign.

Lance Orozco has been News Director of KCLU since 2001, providing award-winning coverage of some of the biggest news events in the region, including the Thomas and Woolsey brush fires, the deadly Montecito debris flow, the Borderline Bar and Grill attack, and Ronald Reagan's funeral.