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How do you create the Tri-Counties' CEOs of tomorrow?


A program on the Central Coast is starting them young – with a course that teaches kids the basics of starting their own business.

Jaxson Swack started his own business when he was four…a lemonade stand called Swack's Squeeze Lemonade.

He’s now 10-years-old and one of a group of young entrepreneurs who are learning skills to run their own business, as part of the Junior CEO Program in Santa Maria.

Jaxson is one of around 30 kids at the 5th-7th grade levels participating in the Santa Maria Valley Chamber’s Junior CEO program, a six-week course that walks students through what it takes to start and operate their own business.

Molly Schiff is from Santa Maria Valley Chamber of Commerce and is the person behind the program.

"It's a six-week program," she explained to KCLU. "They learn all these details about how to own and operate a business."

Topics the Junior CEOs learn about include business operation basics, marketing and customer service, money management, food safety and cost models.

While going through these virtual lessons, participants also had the opportunity to design their own business, which they will open to the public on Saturday, November 20th from 11a.m. to 3 p.m. at Santa Maria Town Center Mall.

Caroline joined KCLU in October 2020. She won LA Press Club's Audio Journalist of the Year Award this year, and also won two further first place awards, for Lifestyle Feature and Personality Profile/Interview. Last year, Caroline won first place for Use Of Sound. She also won two Golden Mike Awards this year, for Best News Reporting and Best Entertainment Reporting, as well as a National Arts & Entertainment Award from LA Press Club for One-on-One interview. Caroline started her broadcasting career in the UK, in both radio and television for BBC News, 95.8 Capital FM and Sky News and she was awarded the Prince Philip Medal for her services to radio and journalism in 2007. She moved to Los Angeles in 2013 and is both an American and British citizen. Caroline lives in Agoura Hills with her daughter - her proudest production.