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White House Tries Star Power To Sell Health Insurance

Fri, July 26, 2013 8:00am



Listen to this story on npr.org »

The success of President Obama's health care law depends a lot on whether healthy 20- and 30-somethings end up buying insurance. At first the administration was hoping to recruit pro football stars in its PR push, but after a couple of Republicans sent the NFL a letter, that didn't happen. So now the White House is turning to celebrities — like Michael Cera, Jennifer Hudson and Amy Poehler.

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