The organization which runs efforts to draw tourists to the Santa Ynez Valley has a new Executive Director.
Shelby Sim will manage Visit The Santa Ynez Valley..
Sim had been the Director of Business Development for the Goleta Valley Chamber of Commerce.
Before that, he was a manager with Select Staffing in Santa Barbara.
Visit The Santa Ynez Valley is a non-profit organization which handles tourism marketing efforts for Ballard, Buellton, Los Alamos, Los Olivos, Santa Ynez and Solvang.
He fills the vacancy created by the resignation of Mary Harris, who left the executive director’s post last month.