The world’s largest retailer, Wal-Mart, has met resistance in some communities, like Ventura, as it’s tried to open its giant big box stores.
Now, the company is taking a new approach in many areas, like Ventura County, through its chain of much smaller scale grocery oriented stores.
Wal-Mart has announced a push into the Southern California grocery market, with 13 of its new “Neighborhood Markets”, including one in Camarillo.
The company plans to open the stores over the course of the next year.
The “Neighborhood Markets” have an average size of just over 40,000 square feet, which is around the size of a Whole Foods market.
Because of their smaller size, the new stores have avoided many of the battles the superstores have faced in communities.
Wal-Mart has been criticized from driving mom and pop businesses out of business with its superstores, as well as for paying its non-union workers a lower average wages than competitors.
The company currently has 167 of the smaller stores open, and plans to have about 300 in operation by the end of next year.